望麓自卑—湖南大学最具潜力的校园传媒

 找回密码
 注册

QQ登录

只需一步,快速开始

查看: 1448|回复: 7

湖南省长周伯华向国内外媒体推销“超级女声”并解答房产疑问

[复制链接]
发表于 2006-6-21 17:32:28 | 显示全部楼层 |阅读模式
从去年夏天开始,一场“超女”旋风就席卷了整个中国,今年,这场旋风仍然在蔓延,连国外媒体也纷纷关注中国老百姓选出来的“超级女声”。昨日,省委副书记、省长周伯华会见外国记者时,美国之音的一位记者就针对超女向周伯华发问。周伯华轻松而又极富感染力地向外国记者们推销起了从湖南走出去的“超女”。

“超级女声目前发展得很好,也应该是有生命力的,湖南的领导也很支持。现在很多人都在谈论超女、关注超女,这很好啊,体现了一种文化产业的发展。”谈起“超女”,周伯华显得几分得意。

周伯华说:“造星运动一般有两种途径,一种是经院式、经典式的,一种是让人民群众造星,选出自己喜欢的偶像,这两种造星都是好的,都是有生命力的,特别是让人民群众自己选拔喜爱的偶像。这里,我还想郑重地向你们说明,所有选拔出来的超女,不论是她们的艺术才能,还是知识才能,还是她们自己的个人修养,应该说还是比较全面的。我们的青年观众推选出来的青年偶像还是很有时代气息的。”

周伯华七答境外记者

昨日下午,“外国媒体走进湖南”记者招待会在华天大酒店举行,周伯华会见了境外记者并回答了记者的七个提问。

湖南最大优势在哪

“美国之音”记者:湖南有很多优势,与附近省比较,最大优势在哪?

周伯华:湖南最大的优势在于交通区位优势,湖南连接南北,贯通东西,主要交通干线的铁路、高速公路都交会于湖南,加上湘资沅澧四水汇入洞庭湖再流入长江,使湖南在水陆交通上的优势尤为凸现。湖南是中国历史上的“兵家必争之地”,现在也成了“商家必争之地”。

有无居民买不起房现象

“美国之音”记者:湖南在房地产方面有无房价过高,居民买不起房的现象?

周伯华:买房难、买房贵、空房率高的现象在湖南并不太突出,这也许与湖南的经济水平有很大联系。湖南对土地惜土如金,省委、省政府历来不允许高档别墅建设,房地产开发大多以经济适用房、公寓住房为主,全省平均房价不超过2000元每平米。湖南当前正处于城市化的高峰期,2000年湖南城市化率只有37%,2005年就已经达到43%,农民进城使住房的需求量增大,特别是对经济适用房的需求增多。总体上说,湖南房地产是健康发展的,曾获得建设部的充分肯定。
 楼主| 发表于 2006-6-21 17:43:17 | 显示全部楼层
长沙现在房价一般是多少?
发表于 2006-6-21 18:30:22 | 显示全部楼层
3000
 楼主| 发表于 2006-6-21 21:26:50 | 显示全部楼层
湖南卫视现象值得研究
一个经济不发达地区在文化娱乐上引领全国潮流
是个奇迹
发表于 2006-6-21 21:34:06 | 显示全部楼层
湖南只是走在了前面
广电集团的领导比较开明而已
发表于 2006-6-21 22:28:32 | 显示全部楼层
哈哈,偶喜欢美国偶像
发表于 2006-6-21 22:35:10 | 显示全部楼层
“超级女声”热里看“美国偶像”



前些日子,“超级女声”节目在中国走红,吸引了无数电视观众。其实,美国几年前就推出了“美国偶像”歌唱比赛,至今仍是受观众欢迎的高收视率节目,被称为此类电视节目最成功的范例。本报驻美记者曾数次采访这一节目,其不少做法颇有值得借鉴之处。



“美国偶像”电视比赛从2002年起在著名的美国福克斯电视台播出,今年已是第四届。

产业链条完善收入总额惊人

据《今日美国》报估计,“美国偶像”4年来靠在电视转播、广告、唱片、演唱会和衍生产品等方面完善的产业链条,总收入超过9亿美元。

福克斯电视台每年为“美国偶像”掏出超过7500万美元独家转播费,不过这绝不是亏本买卖。这一节目长期占据黄金时段收视率第一的宝座,总决赛吸引了近4000万观众,远远超过奥斯卡颁奖典礼,成为全美晚会类电视节目收视冠军。30秒广告价格也从10多万美元一直涨到总决赛的100万美元,2小时的总决赛光插播广告就挣得4000万美元。今年福克斯至少从中获得4.5亿美元广告收入。另外,福特汽车、可口可乐和无线电话运营商辛格拉已签约成为该节目的长期赞助商,除了每年上千万美元广告费,还要支付额外费用让产品在节目中出现。

获胜歌手唱片销售和演唱会也是滚滚的财源,仅去年前10位歌手出售唱片收入总额就接近1亿美元。首届冠军克拉克森的第一张专辑《满怀感激》,获得当周全美销量第一、总销量超过30万张的佳绩。去年,“美国偶像”获胜歌手巡回演唱会给主办者带来2800万美元收入,每场观众人数达到令人惊讶的5000到1万。主办方还拥有与每位冠军3年的唱片签约权,然后高价转让给索尼宝丽金公司发行。

据统计,美国消费者为购买“美国偶像”的各种衍生产品花去了2.15亿美元,包括小装饰、纪念品、衣服、玩具、糖果、图书等35大类。

才艺人品并重公益演出多多

除了靠美妙的歌喉和出色的表演获胜的赢家外,近两年还有一些另类选手成名,甚至风头超过冠军。

今年大赛最令人关注的或许是一位叫爱丽丝的80岁老太,她刷新了该节目参赛者最大年龄的纪录。有趣的是,参加比赛居然是这位从小就酷爱唱歌的老太太第一次当众展示歌喉。她说,自己由于害羞,一直不敢当众唱歌,现在到了她实现梦想的时候。当80岁的爱丽丝满头白发,一身粉红服装,在镜头和评委前亮开歌喉时,现场观众情不自禁地鼓起掌来,不仅为她的歌声,更为她的精神。

“美国偶像”组委会一位负责人这样评价这些“另类偶像”的走红:偶像的标准不是单一的,那些靠着不屈的精神等人格魅力受到尊重的人,同样可以成为偶像.
值得一提的是,主办方在为获胜者提供巨额奖金、全国巡演、录制唱片等荣耀的同时,也为他们规定了一定的义务,其中重要的内容是参加不少公益活动,包括慈善演出、大型文体活动开幕式演唱等。通常,进入最后决赛的几位选手会参加主办方组织的拉票活动,其中相当数量是到社区为老人、残疾人或儿童公益演唱。


气氛狂而不乱歌迷张弛有度

记者曾经在好莱坞环球影城现场观看第二届“美国偶像”总决赛,比赛在白人青年克莱和黑人青年卢本之间展开,吸引了数千名歌迷。现场气氛相当狂热,双方歌迷举着标语牌和荧光棒,热烈地欢呼鼓掌。但是现场同时友好有序,两位选手每次上场和退场时都会得到全体观众礼貌的掌声,精彩的演唱也会赢得全场欢呼。现场没有听到倒彩,也没有双方歌迷互相攻击争吵。

按照比赛规则,初赛到复赛主要靠现场评委打分决定胜负,而进入决赛和总决赛后,由著名歌星组成评委团对选手的表现进行当场点评,由观众投票产生总冠军。观众投票可以通过手机短信等办法,但主要是上网投票,不收取任何费用,每届总决赛都会收到超过2000万张选票。
虽然一些城市有青年男女通宵排队等候参赛,虽然主办方也组织决赛选手外出拉票,但是总体来说很注意把握分寸,做到狂而不乱,张弛有度。主办方说,他们既需要获得轰动效应,也不希望造成负面影响,把握度是至关重要的。驻美记者杨扬

相关链接

推往其他国家

“美国偶像”比赛由英国著名音乐经理人富勒旗下的19娱乐公司和世界媒体巨头贝塔斯曼公司下属的弗莱曼特媒体公司联合制作。主办方还打算在拉斯维加斯推出一个“美国偶像”剧场秀,让每位有兴趣的游客都能买票上台过把瘾。

同时,主办方还要把这一模式推广到世界上多个国家,推出诸如“印度偶像”“加拿大偶像”等比赛,以养出一串下“金蛋”的“母鸡”。

同名电子游戏

一家电子游戏商已经把“美国偶像”改编成同名电子游戏,设有像节目中一样的评委、主持人、参赛选手等角色。玩家在游戏中可以自选角色,参加各种才艺表演,直至打败众多对手成为偶像。

孔庆翔一举成名

去年,华人选手孔庆翔在“美国偶像”中一举成名。这个其貌不扬、五音不全、动作笨拙的加州大学伯克利分校学生,在初赛中就遭到淘汰。但是,面对刻薄评委的讥讽,他彬彬有礼地表示感谢,并称自己已经尽力而为,即使淘汰也不遗憾。

节目播出后,他的憨厚和执着打动了无数观众,纷纷向他表示支持,主办方也破例给了他参加下一轮比赛的机会。虽然他最后依然没有获胜,但是被多家电影和唱片公司看中签约,成为红极一时的另类偶像。

美国偶像大赛 最新专辑《American Idol Season 5: Encores  
  试听地址:http://www.8easy.com/Special/9943.htm  

歌 手:美国偶像大赛  
专 集:American Idol Season 5: Encores  
公 司:RCA  
日 期:2006-05-23  
语 言:英语  

Taylor Hicks - Do I Make You Proud  
匿名提取文件连接 http://pickup.mofile.com/9179134397141790  
或登录Mofile,使用提取码 9179134397141790 提取文件  

长期有效  

KAT最新单曲Somewhere over the Rainbow

Somewhere over the Rainbow
http://www.yousendit.com/transfe ... id=07337B1E5E003A65
发表于 2006-6-21 23:28:00 | 显示全部楼层
国外媒体对“超级女声”的评论文章

Idol-style “Super Girl Voice (超级女声) ”—a Hit in China

Three young female singers, just weeks removed from anonymity and more mundane(平凡的,单调的) lives, were standing on stage in front of a restive, noisy crowd of 1,000 people and a television audience of as many as 25 million more, all of them eager to learn which singer had won the right to advance to the national finals.
Li Xiang—who as host is the Ryan Seacrest (瑞安·西克赖斯特,美国流行娱乐节目“美国偶像”主持人) of China—set up the dramatic moment on one of the most popular entertainment shows on Chinese television today, seen by a staggering 210 million people since it first aired early last year.
“Next,” said the 25-year-old Li, “we will reveal the Changsha regional champion of the ‘2005 Mongolian Cow Sour Yogurt Super Girl Voice’!”
“Super Girl” is not quite identical to “American Idol (美国偶像)”, given that the Chinese show has sold its name to a dairy company, restricts contestants to only women and has almost impenetrably complex rules for winnowing down (筛选) contestants—which helps explain why the recent regional finale went on for three hours.
But the phenomenon is the same: The program has become a national spectacle. Now in its second season, “Super Girl”, modeled closely after “American Idol” and its British predecessor, “Pop Idol (流行偶像)”, is the first nationally broadcast show of its kind in China.
“It is so close to the audience. It’s a program that all people can get involved in, and before there was not such a program in the mainland,” said An Youqi, 21, a native of remote northeastern China who won last year’s inaugural season and has since recorded an album that sold more than 1 million copies. She returned to “Super Girl” to be a guest host on a recent show.
“Super Girl” has given every young girl in China—the daughters of farmers, migrant workers, coal miners or low-level government workers in far-flung provinces—a chance, however slim, of becoming a star. More than 100, 000 women and girls, from ages 4 to 89, will have competed by the time five cities have hosted regional competitions this year.
Unlike “American Idol”, where contestants from all around the United States end up competing against each other for the chance of being in a final field of 12, “Super Girl” holds regional competitions in different cities. Each of this year’s five regional winners automatically moves on to the national finals, and all of the regional second- and third-place finishers will compete again for a second chance to reach the finals.
Such complexity can be viewed as part of the show’s charm. In what is billed as a populist move, for example, the show also chooses 31 citizens reflecting different parts of society to serve as “audience judges” in each region.
They sit quietly on bleachers behind the three or four professional judges during the show, until called to the stage to help decide who to eliminate from competition.
The professional judges, meanwhile, vary from region to region and don’t have the distinct personalities of their American counterparts, though they do become minor celebrities.
Their remarks can have a distinctly Chinese flavor. In the finale last week here in Changsha—the capital of Hunan Province—one contestant dressed up like singer Avril Lavigne (艾薇儿·拉维尼,加拿大籍流行歌手,以演唱朋克音乐著称), with heavy blue eye shadow, a gothic-black faux corset top and lacy white skirt, and performed Lavigne’s “Take Me Away”.
Judge Cang Yanbin, the record producer for last year’s winner, was dismayed.
“You chose another English song for the finale,” Cang said to the contestant, Huang Jing, a college sophomore from Hunan. “You should trust the charm of the mother tongue.”
Huang was relegated to the bottom two of the four remaining contestants by text-message voting during the show—the other two were “safe”, following the familiar “Idol” parlance. And the Lavigne emulator was eliminated for good by a 22-9 vote by the audience judges.
The final three then sang songs chosen for them. But in another twist, each woman had to pick one of the others to sing both with and against, and they held hands as they competed against each other.
Seventeen-year-old Zhao Jingyi, who eventually won, was chosen by both of the other contestants to accompany them, so she had the most time on stage. As the girls sang, four silhouetted dancers moved to the music behind the stage; after many of the songs, these dancers would strain to freeze their silhouetted positions while the judges gave their reviews.
Finally, the text-message tallies for Zhao and the two other contestants were revealed one digit at a time. The rowdy audience and the contestants’ families and friends, who spent much of the three hours rattling noisemakers, blowing whistles or holding signs for their favored singers, cheered for every digit.
Zhao received more than 100,000 text-message votes during the show to win easily. The daughter of a provincial-level police officer, Zhao was now on a different career path than her father’s.
“Super Girl” contestants are not promised recording contracts if they win, but last year’s top three finishers have all been signed to such deals. And third-place finisher Zhang Hanyun, a high school student from southwestern China’s Sichuan Province, became the face of the Mongolian Cow dairy’s Sour Sour yogurt that now sponsors the show.
Before “Super Girl” came along, Zhang had been an “ordinary girl”, a daughter of government workers, but she had dreamed of being a star. She admired Chinese pop singers but also Mariah Carey(玛丽亚·凯莉,美国流行歌手), though she didn’t understand the lyrics of her songs. “As soon as I learned the concept of a star, I wanted to be one.”
您需要登录后才可以回帖 登录 | 注册

本版积分规则

关闭

每日推荐上一条 /1 下一条

小黑屋|手机版|湖南大学望麓自卑校园传媒 ( 湘ICP备14014987号 )

GMT+8, 2024-11-24 02:25 , Processed in 0.336037 second(s), 21 queries , Gzip On.

Powered by Discuz! X3.4

Copyright © 2001-2020, Tencent Cloud.

快速回复 返回顶部 返回列表