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2
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ϴ䶼ѾͳһʺѾһֶʶ˵ľ顣
Ҫһ׶Σϻø֮ǰĨƽĹ̻
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4
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Ϊ˽ʽΪʲôܰĨĸƽΪ
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ʽԴšһλϵͳѰ壬ʹΪ
ʲôԸӷ֪ʶ͹˵ITƼҵĹ߶ܴ
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5

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棬ӡȿԴ㳵
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ӡȲҵԣǧĻᡣҶΪӡ
طΪǧ棬ͻȻϵÿһ̨ԶҪӣֻӡô
˿һмӡȵϢҵΪǧ㼣̤ȫ
2000ǧĹѿʼ˳µ̻ˣ
绹ڿ쭣˲繫˾˲ŻġҪĶǹ˾
ĵӦóͶ·ֻӡȳ̡ŷ֣ӡȽ
ϵͳƷʺܸߣȱ𴦷۵ĸáҶӡITȻ𾴡
ǧʶھ׹
ӡȣ̬ĺѸֻҪӰ޶
վһµ㹫˾ĴͿһWiproInfosys
Tata֮ӡIT̴ʹĸӦá
ֻӡܻݣӡҲܻݣǲķ̡
ӡȺĹ£ѹµʹóɱɽӽ㣬
Ըù°֪ʶӡȵҵ͸ˡ
21ͳܶʦһǰ쭺ȫ򻯻Ϊһ
̸Ϊ߶ֻһʱСĭ֮ԽķʦΪ
ȫҲŽȫ෴ֻȫ򻯵һ棬ĭƵ
ȫ򻯲ûƣǰ塣ҴƼ˾ԼЩͶ
ҵĴͶҵ߶ûֽ̫áҪӡȹʦˣΪ
˶࣬Ϊ̫ˡӡĲҵϵ͸ˡ





6
밶
20011211գйʽWTOζűͬ
Ҳصйؽڡڡʵȫ淶ζйԭ
ͬ⣬ҪԼľúطһƽ
ԴйWTOйҶ뿪ʼ졣Ϊй
һʽĺ밶ʵϣ밶֮ǰѾ
˼ʮꡣ밶ͬǰѹ˾ڲĲֳ
з绰ͻһҹ˾ٰͣĹºϲ
ŻҵС밶ǰҵԭڱĹᵽ
⣬йĹݡȥ󣬲Ʒʽȫֻͬ˹
˰ͣԴ۸õ˾ԱҽƳɱҲ͡Ĺ
˾Ƶ⣬ٰѲƷµȫӦϵ
һ밶ģʽʼڸҵӣӷ֯ѵӣӼҾߡ
ܵ˾ҪΨһ취Ҳйȥ賧ȥմ
˹ƷĺôȻҪȥŷձȺչйң
ѰҴ
йΪ2001WTO֤ѹǨйһ
ʷɺҵ׼ıǿйΪƽ̨
󣬹ϵҲԹ˿͸ƣͶʵĳ
վ˽йҵ档
һڶǰһ˵йǸвйǸ˿ͣй
ҲǸᡣҪɹͱйһ֡ܺй
ǰ۵ǣйɾ֣԰ָɼ֣
һֿйһйһй
йȫгţЧӦʵǣйΪ밶
󣬸йķҺͷչйңҲǿԼ
ǡ̩ī硢ԽϡЩҶĿй
ı仯йĴᣬǱҪ룺ˣҲҪ
ͬʡʼһĨƽԭ
۵ܶһҪƴ˰Żݡƴƴȡ賧
йڷչǳӴĹгĨƽҲǿ
˹ģã˵ذѼ۸Զѹ͵ļҾһ֧ʮ
Ĺ˲Ŵһ칤ʮСʱṤߺ͹ײ㣬
˾ƥṤҵԼһжҪȡֶꡢBestBuy
Ĵҵ顣
µǣйȫͶʣòֻǵͼֻۣǶ
ԡ˿йῴģΪйֻڹʣƷ
Чʡ19952002֮䣬ǹӪ˽ҵÿ궼
17%ίԱ(USConferenceBoard)֡ԭ
й˴¼ִӪַǴӺܵ͵Ļ𲽡ͬһ
о֣ڼйʧ1500ҵᣬ2
00򻹶࣬ȴڷҵֲȽѾꡣ
йĳڲԣҪŷΪһйѾһ
Ŀʼй쵼˱Ⱥܶ䶼͵ԼĽҪ
һĨƽгɹͱй쵼Ҳ
ľͨѶĻ裬йԱȱ˸Ҳ׵زȫ򾺺ϡ
й쵼˻رȫʽĸֽʩҪģ
һڿͻֻйҲҪйơδʮ
δʮ֮ڣǽӡйɡй족ٵй
ơй˵йȫ쳧һҲ
ܺģһͳɱƷʡЧʵĺߣ
ܡֻҪ̲ڲβȶжϣйһֱǴ
ڵձԺ̬ȣйԼһ֡ɱ
ձó˻(JETRO)³ڶңйķչ
٣ƷѾӵͼչ߼Ǹ߿ƼƷˡɱǿ
ҵҪάȫĳЩƷһмƷװ
йȥȻԼ조߸ӼֵĲƷйձܡ
ΪͬһӦĻ顣
й˵ȷϵµ2004104FO
RTUNE־Ħʿһо˵1990ڿʼйı
߽ʡ˴Լ6000Ԫҵ㲿ʡ
ʮԪʡЩǮܰάڵ͵㣬ø
ӻѷ£ҲҵиʽͶ봴¡
¿ƵĶ³ܿ?ƽƷ˹ָй죬
ĳЩҵ˵ôʵ̫ˣܺԡԼƽ
ƽ㡣֪νйôʮʮ
꣬㽫ȫ쵼ߡ
й̸Ѿ̫ˡйѾѿ罻
ᣬжᣬɵֻݻȫ򾭼á


7
Ӧ
ұûӦʵʵֱȥι˰ɫݰά
ܲĵһߣüʮֶɫжһ
ĻԳǧĲͬӦ̡Сжվʹ˫
ۻȡÿһϵ롣һˣÿϵĵۻ
ֵĶȡС䣬ͽڵȵֶͻϽѻ͵
ĳķֵꡣеĹ˿ʹӼʲôƷԱһɨͻ
һѶšѶŻᴩԽֶ磬ֱƷĹӦ̡ܹӦ̵Ĺ
йغغѶŶڹӦ̵ĵĻϱĳ
һƷ
һҹ˾գͿʥڼһ֮ڣǧֶ
40̨ԣƵûҲԼĹӦɿԺֶ
Ӧ޼䡣
ҳΪӦӦһˮƽʽĺһڹӦ̡
̡˿֮䴴ֵķһĨƽĽһ汾
ҲӦԽԽɢԽҵȡͬı׼ÿ
Ӧÿڶܿ۽һڡԽ߽ĦЧʹ˾
ͻԽЧ͸ܴٽȫ
ΪߣϲӦΪʽĲƷԽԽˡȻ
ΪߣԹӦ̬ȾìܻˣΪǾѹԽ
ԽߣͳɱнͼٸѹҲԽԽߡֶΪȫ
ҵɡûй˾ƹӦЧʣҲûй˾
ԹӦеߺ͹ֽɫ֮ɵĽš
ֶ̼ܶܲ㣬Ϊ˿ĸʵϣά
(Bentonville)һشи֮ǡ(Vendorville)ô
ഴµӣôҵ۵µӣôСطأ
ʵǱһֱǿһĵͣĨƽϵĹһ˾ӵе
ȻԴԽ٣ΪͱԽڣڳµӡ
ֶһһ׬Ĵº͸ĸ19882000
굣ִгĴ˹ලɵġݸ˹Ľֶͣ
ʮҵʱ򣬸ûơֶ귢֣ΨһķֱӴ
̶Ƕ˵ͻɢصֵֶǺܲõġ
ֶͽһģе̿ԼͻȻ
ֶ깫˾ԼĿѻ͵ֵꡣɱ£Լɱƽ
Ҫ3%ƽʡ5%ĳɱʡ2%
һֱ֡ͻۿۼĻģʽֶȫƴ
¡һǺ쳧̺ҪǾѹɱڶǲ
ĸֶ֮ĹӦҪɱ
ͣĦҲ͡ǲϸĽѶϵͳѹ˿ʲôѶϢ
е̣ϲԶеĶС
˹˵ҪѳɱͣͲֻҪ̽ƽϣҲ
̺ˮƽʽػֵֶõ׷Ĺ˾֮һҲ
ǵһ빩Ӧ̷ѶҵֶǣԽ˿
ʲôɹͻЧʣӦ̾ͻг仯ʵø졣
1983ֶͶ۵ն˹ϵͳͬʱ¼۲׷
ļ٣ԱѸٲװһģϵͳ
зֵ궼ܲӣֶϵͳõмʱĴϣ
ӦֻѶ󻬣ÿһԭӶЧʡڣҪӦ
Խֶϵͳ²ƷۣǷҪ
2002꡶硷ƪйֶıôһλλڶ׶
۹˹˾ϻ˸ŵ˹ΪӦ̿
⣬ֶհҵ򡣶ֶڽѶֶȴѹӦ
̵飬ǵˡCPFRʵʩҲǺ(Collaborate)
ƻ(Plan)Ԥ(forecast)(Replenish)ֶüʱĿ棬
̺͹Ӧ̺ͻɱˡӦЧʣֶ۳
ͱȴ嵽ʮٷֵ㡣
ֶٵĹӦĸϣһֶЧʵ׷Ҳ൱
̶ȴֶ飬عİֵҹԱڵڣӰ
÷Ƿ๤ΪȨʷϰı档ֶ
ôĳ룬԰һҹӦեǮڲݹ
⹩Ӧ̱˴˻ʱҲ








8
ڰ
FedExUPSӦҲνڲֻͿݣ
ҵڡInfosysCEOҵӡȵʦ￲ڵ绰һͷ
ҵġȻģҰ뷨浵Ҫоȴ㲻
ĺ塣֮ȥйһδʱֻ賿˯CNN
ͻȻUPS棬һµĹʣͬ(YourWorld
Synchronized)
һ뷨ͻȻ֣һ￲˼֪UPSѾ
ͿݶѣҲڰС๫˾ȫӦڶҾʹ绰
UPSܲԼ̸лιUPSڽ·˹άʻ
ġһϣ˵ȫUPSӵ¡ȫ
ＯС࣬Сʱ֮ٷͷɳȥ(UPS270ܻ
˵ʮһ󺽿չ˾)Ҳι֣֮ѾϰʱUP
Sˡȷ360ԪӪҵ󲿷ÿ1350A
͵Bءڲ۵֮1907괴ͼĿݹ˾ȴ
ѾңһĹӦߡ
ǰ֥⣬ܶ˿Ϊ̫ʱ䡣Ƕ֥
UPSҪЭչһȽϺõϵͳUPS˵ǴĹ˿ʹõ
͵ǵĴվٴǵĴվ͵ά޳ٴά
ͻǵĴվ͵˿͵ļңǰмĹ̶ʡ
õԣޣȻͻĹ˿͡ڣĶ֥
ǽ޺ͻءUPSάԱ֥֤֥
˿͵ıԹϴ½
ֻUPSһֶѡ㿴СԼϵ־
Ļʣ˭ڵŰ࣬˾ȥӦެѡ
еϣUPS̳Ь𣿿Ϳ˵վNike.
comһ˫ʵǱתUPSӿݵUPSֿУһUP
SԱѡЬ顢װȻͿվЬͳ㶩
SegrestFarmsȴ㣬ҪUPS͵ڼôļңUPS
ҹ˾չһرĻڿݹвܵ˺
ΪƽУιһ򾲼ιСδҩһUPS
˺ķ˹˵ϣȴ;졣
⾿ôһ£һֳΪڰĳһֺˮƽ
شֵʽĨƽʵ֣ҲĨø
ƽǰһ̸ӦĨƽжҪȻÿһҶ
ֶַΧֹģĸӹӦʵϸĹ˾ٺ١
˾ڰ
֪Ǵ󲿷ֵĹ˿ͺͻ˭С˾UPS³CEO
˹(MikeEskew)˵ûҪǰǱȫҵ
ǰСϺ׿Ժʹƽƽ
һ½eBayҡҡUPSPayPalķôġƩ˵
eBayһ߶ˣҰPayPalķƱʼ
㣬ַͬʱeBayվṩһͼʾӡһ
UPSʼıǩӡҵַԼUPS׷롣
ͬʱUPSĵϵͳҲǩһԶ׷룬ͬʱ
ʼ㣬˵׷˻һ쵽
ڹ˿϶ָرҪUPSͷԼվһ
ȤλãʵʰæӶҲæ˾Щ˾˵
ΪβڹӦβЩ仯ֻڿ仯ΪϷ
ϻ𳵡ϿǰһվUPS๦ܾUPSæ
һȫҵ򣬽Сܵն˷񡱡(EndofRunway
Services)Ҳι·˹άһ죬UPSŮԱװһ
رļ俨ŽϻҪ͸ĳҵĩװʱ
õǼҵר䡣ЩUPSִУҵ˸ѡ
һΪ˿
˹˵Ѿͻ֮Ĺϵӵ绰
Ĺ˿̸ŴʲôʲôǿԲ鿴
ϣǡҲľ֡Ψһеͨİ취
Ǵ˵߽𱦺÷Ұٻģǡһ
ҲΥǼȻҪ˷һҵ񣬾һҪΡ
UPSڴһƽ̨˭ȫ⣬˭Լȫ
ӦЧʣܴܻݡһȫµҵģʽUPSŷչֹ
ʱ佫֤Ŀǰֹ󻹺΢2003꣬ڰUPS
24Ԫ档ܸңɫ̿㡢ɫЩһ
½¡ֻĨƽпܣ±ҲὫ
Ĩøƽ





9
ϢѰ
Googleܲڼɽǣܲһһתĵǣ
ʱϵGoogleѰͬȵĹ⡣Ԥϵõ󲿷ֵĹ
Աŷաйغж൱һ
һӫĻʾ˿صļ2001ȥιʱǰ
ʲôһȻGoogleʹߵsexһG
odкö˶Ѱ񡣵jobsԶҲġĸ
ʲôǿЦãʱѰְҵˤӡֵ
Googleʳסܶ˴򿪱䣬ʲôͰGoogle
ŪʲôˣGoogleѰʵ̫ӣѰô࣬
Google֮ѰŻĨƽĴʷϣû
ôˣԿԼҵôѶôˡ¡
Google֮һֳڶ˹˵ֻҪпݻڼ
ǵҵѶȡöһˣǼկСѧ
ڣѰ澭ӪߡGoogleƽȡСʱȫ
ǰȥͼݣ滹ûôϡʲôֻ
е漨֣͵Ҽ򵥻ϡGoogleֺͻȻ䣬С
Բȫͼݵˡ
⵱ȻGoogle׷Ŀ꣬ҪÿһԶȡȫ
֪ʶGoogleϣһ죬ֻҪһ̨palmpilotֻÿ
κεطڴͻȫ֪ʶȡùܵGoogleĳɹʾ
ҶôҪе֪ʶָ⡣κʱأ
õ֪ʶֻҪһ󲿷ݣ
ҳΪin-forming(ఴмһܣֳ
֪ͨѶԭ壬ٶڲ˫)൱ڸ˲εԴ
šڰӦ˾ͿԽͲ
Ѷ֪ʶֵĹӦо༭ѡֶԼ
ҪͼݡӰԺԼָԼԼĲ
ͬɫһGoogleÿԼҪʮڴѰǰһ
ǧӺܶࡣ
˶ܿԼ뿴ģʲôʱ򿴶ٱͿٱ飬
ôĿ沥һΣٵ˭ڿֲŹû塣
ӦѺĹ˾ӦЩGoogleŻ֮ģѧϰʹߺ
ṩƵĽĿ͹档ҿ󲻾õĽֻ̽ỨǮ
ĵӹ档
GoogleŻѷTiVo֮Ĺ˾ѧ᲻˿Ӳƣ
Ҫƣ˿ԼٶȻӦ˿͡
Чʸ߶ˡ
ѰǷǳ˵ģ˵ĶܱȡGoogleִ
гʩָǱյ෴ԼԼ
ø˿ԼҪѶȥԼΪ¡ǰȫ
ͬǰ㲥һԶࡣҲһԶࡣ绰һһѰǸ
ռ֣һ̨Ծܲ鿴磬ѰԼȷҪģÿ
һҵĶһ
Ǹ׬ǮӪҵȻΪ⵽ԽһĿ
ģʽѰĳһʱһصĹ棬ȻGoogle
ݵշѡױǵӲһӰж
ӡGoogle԰ѹֱӻӵᡣ2004ĩGoogl
eʼṩһ·ݵıʫͻȻ˾ֻ
ҪֻһѶGoogle˾20817(ʫʵ)Google
ϾͻһѶеѡ֪һᷢչ















10
Ƽ̴
ҰһЩ¿ƼΪ̴ΪԼǿЩ
ҲǱᵽĸڰӦ밶Դ
ϢѰȴԻǰCEOư˵νġ֡ж⡢
ˡķʽУϺʽЧ󣬰Ĩøƽ
ưνġָ֡ݡPCӴӹ֮
ͣеݺ͹̣Ӱӡ֡ͨѶִ硢ǡˣ
졢ٿء䡣νġ⡱ָЩֻݵ졢
ء䣬̿Գ٣˼ˣɣΪѾװ
еֹߡЭ׼νġжָߴ
䣬һκεص㡢κˡ͸κװöҲԴ
εطȥνġˡָΪ䱸
MIPSǡmillionsofinstructionspersecond
ÿָʾдоƬһֲ1971꣬Ӣض4004
MIPS0.06Ҳÿָʾ1971꣬Ӣض40042300
ܡItanium2԰һǧܡͬʱĸ
ҲٶȾˡ286386ʱӲҪµһ
ƬԼҪһӡUSB2.0Ĵ洢Pentiumֻ
һ롣ĴƲݽֱݣ΢Ƽ
ϵ˵Ǽ˷˷ӣⳡҲǺҪء
ʽݶתֿЯ洢ļ۸ҲˣС
СҲܴ档ǰû뵽40GipodԴ漸ǧ
裬۸Ҳ𡣲õĽȽĹ˼Ϳһ
ÿһױ(terabit)һʮ˸ˣÿ
ʮױءѶר˴Ĺ˾ǰִгɳָ
ôĴһ˼ӾͿԴȫеӡˢϡ
Ҳ˵ֹɱȴӡʹָֻڹ
ɣǽĵԵһΣҪͻơ
һӲ̴һжNapsterʼҹ˾ʹ
Է˴˴ڵе֡ǸϿʵһĽ
NapsterҵĵԼ佨һᣬǽ˴˵ֵ
NapsterѾˣƼǴڣұ渴ӣ
ܸǿ
һ߰пƼͻƶһӲ̴һõ
ͻơᱡСıʼǱԡֻPDAܰ
Լᡢ绰ʡࡢ
ϽϵĹܽҲˣΪһ
ѿ绰Ϸ紫ͣһ˱
VoIPö޴Ƶıػ;绰ֻҪװһСС
磬PCʼǱԡPDA绰ȸ⣬̺õĻ
·ȫػԽʹÿһͨú˽˵绰һ䶼
һˣҲͼѡ⻹ʹʽĺΪ
Ҳ֪ʲôܡ
Щ̴԰ĺʽżǿʲô̶ȣǲ̫ܱ
ҿǵġЩ̴ӦûѿԴĴ±øţΪ
˻࣬ɢĵط࣬ķʽҲࡣ̴һ
Ϊ˾ڵκβҪ빫˾סӦҲ棬
ΪҵܲԼʱÿһλϼܵԱÿһÿһҹ
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ѶڽҲǹԼ֪ʶӦ
˹˹CEO˹ʿһܺõӣ̴֪˹
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Խ󣬻ϵһ˹˹ڸϿͻ׻˿ͺͼʻ
Աܻܶţûϵ˹˹ѾڴϵķӦߣ
ʱڰ״͸˹˹ĵԡܶ˹˹ķɻĶ
ġ˹˹Ե˹ǻۿԸ֪Ĳ״Ϊ
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״ɻû䣬ʦѾ֪Ҫô޸
ѶʾɻɻͿԼճУﺽչ˾ʡ˲
ʱǮ
ԹͨԸ˹ͨ湵ͨ˹ͨ
εطκεط֮䶼ܽСе̴ͻ

ҵʤߴ
ҵľߡǺҵҵСӪ߻ߡ
ظͬһ仰꣬ꡣꡱ
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2000仯˾ңĨƽгɳ٣ѧ
Ҹı䡢ԼʡΪճɹҵ
ЩǶչԼӦ֮ǼԿܡǵĳɹ



















ɹ1类ƽҲܵǹʱһѲ
ҵڽȥǧҪǽ
ⱦһΣҴӼϷѧġմݹ
ĺѡԼʮǰ˴ˡý幫˾רĵ
ӹ棬ҲΪƷĿ¼ա˾Ӫò40Ա͹
˾ؼȫĿͻУ൫ȶӹò
20044ʱҷֿϱء̸
̸֣ͬһ¡ѾĨƽˣúÿ죬Ӱô
Ϻľ۸ѹǰδġǰľǸģ
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